LessonUp has a mission to revolutionise education through the use of technology. Their digital tool helps teachers to create inclusive, enjoyable, and exceptionally engaging classes. In their quest to expand globally, they approached my former employer Momkai to craft a striking new identity that sparks progression and innovation.
In choosing a brand direction, the LessonUp team embraced a daring yet friendly approach. By utilising vibrant colours, a distinctive visual style, and a trustworthy font pairing, we had all the necessary ingredients to integrate their new visual identity across their digital channels.
In our efforts to amplify the overall brand experience, we decided to delve into various forms of physical branding, ranging from coffee mugs to notebooks. Our criteria were simple: each item had to fit into the day-to-day routines of educators.
