The 9th of June 2021 marked the day of a uniquely unifying global event, right in the midst of a pandemic: Find Your Voice with Davina Michelle. Organised and produced by HYMN, designed by Momkai. We were challenged to create the brand, digital experience, and visual marketing for one of the most anticipated live events during one of the strangest times of our lives.
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Due to the digital nature of this live event, a sophisticated web and app experience was essential. The platform sported a highly unique look, blending dark, subtle blues with warming yellow tones. The elongated shape language played a pivotal role in the overall design. The digital theater was a place to ignite excitement and ultimately present an extraordinary one-of-a-kind show, accessible to audiences all around the world.
Find Your Voice captivated viewers in 31 countries through three global livestreams. Ticket holders were given the opportunity to share a complimentary front-row seat with a friend, family member, or fellow fan. The show became a true celebration of music, with many viewers dubbing it their standout moment of 2021.
